U&I Sugar had a mascot, maybe only at Christmas? A gingerbread boy, smiling because he doesn’t know that his fate is sealed. This guy was in the 12-1-65 Everett Herald. You could send a U&I label and some money to get a cookie sheet, cake pan, either came with a “Gingerbread Boy Pattern”. (I thought it would be a cookie cutter?)
Apparently, they were trying to build product loyalty among people who like to bake.
U&I produced beet sugar for decades; ultimately cane sugar did them in. People preferred the taste of cane sugar, and bakers say it caramelizes better than beet sugar.
This ad from a Dec. 1963 “Prudence Penny” insert in the Seattle Post-Intelligencer indicates that this is the first Christmas for the little QFC king.
For all I know, it may have been his last. Perhaps his oddly trimmed mustache did not play well among the upper middle-class housewives that shopped there. Along the way, QFC took over smaller chains, then, in turn, they were acquired by Kroger’s. I guess they lost the quirky charm along the way. I think someone in our family still has one of the 98 cent fruitcakes featured in this circular.
I have started to notice a cyclical trend of product mascots, and it’s not pretty.
Take this Vanilla Poptart Mascot. I don’t know his name, but he doesn’t look well. Look at his eyes! And he’s shivering. The tiny gloves and ill-fitting wool hat are not much help when you are sitting on a block of ice.
Maybe they should have instead, I dunno, a muscular superhero named “Cal See-um” warm him up with concentric rings of toaster heat?
As I recall, I used to eat the vanilla ones cold. Life is short and brutal when you’re a breakfast pastry.
PS I looked on Amazon, did you know there are over 25 flavors of Pop Tarts? That’s 50 if you butter half of them.
I was having a bowl of Golden Grahams, reading the back of the cereal box (Having forgotten to bring my cellphone downstairs); I was momentarily confused by this horrifying mish-mash of puzzles and weird graphics.
Since when does the Trix rabbit have a driver’s license? He’s already veering into oncoming traffic. I got such a headache from looking at it, and couldn’t download the blippy app or whatever – having left the cellphone upstairs.
I was perusing the local free newspaper a while back and was stopped in my tracks by this enticing coupon. Haggen’s is a little upscale for our budget, but this $5 off $25 coupon should get us and many of the other riff-raff in the door. We’ll probably buy some gourmet mustard, or hot dogs infused with Parmesan cheese.
Their mascot looks like something straight out of a Simpson’s or even Family Guy. Like a Freshman in high school, he’s trying way too hard to be cool, and it’s sort of backfiring on him. I think it’s the backwards hat that did him in. At least his pants aren’t sagging.
Is Splash the Otter going to be at this event? I would go just to see some poor guy in the parking lot, sporting an Otter costume.
BTW, don’t they realize that Otters are part of the weasel family? Would you buy groceries from a weasel?