Life insurance company giving out free guns!

Michael J. Holden Fire Insurance promotional matchbook.
What about floods? Earthquakes? Theft?

OK, life insurance companies aren’t giving out free guns. Would you believe, a fire insurance company giving out free matches?

These matches clearly state that they could start a “million dollar fire” Maybe today, but back then, a million dollar fire? Maybe if Mrs. O’Leary’s cow took up smoking! Even when I was growing up in the sixties, my parent’s house cost about 22k. Add maybe 20 thousand for the contents, if the car and truck were in the garage; then subtract the deductible… You would have to burn down the whole block to get to a million. Or am I missing something? I am not a claims adjuster, what do I know.

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