What aboot the grain lift?

Once in awhile, I find a matchbook like this. No address, no phone number. Not even a company name?

I guess if you are standing out by the silos smoking, and a grain elevator creaks to a halt, you will want to call someone, if Eb can’t fix it. But who you gunna call? Maybe you have that number in your rolodex. Still, it seems to violate the cardinal rule of imprinted advertising.