Have a royal smoke, all hail the king. Or queen.

Rooting around in a batch of old matches, I found one celebrating the Silver Jubilee of King George V (Elizabeth’s grandfather) in 1935. There was much revelry in the streets, so I assume he was beloved by his subjects. Sadly, he passed away less than a year later.

1935 silver jubilee and 1953 coronation matchbook covers

Continuing the tradition of encouraging the people to smoke, the other matchbook shown here was issued upon the coronation of Queen Elizabeth, in 1952.


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