Have a royal smoke, all hail the king. Or queen.

Rooting around in a batch of old matches, I found one celebrating the Silver Jubilee of King George V (Elizabeth’s grandfather) in 1935. There was much revelry in the streets, so I assume he was beloved by his subjects. Sadly, he passed away less than a year later.

Continuing the tradition of encouraging the people to smoke, the other matchbook shown here was issued upon the coronation of Queen Elizabeth, in 1952.