Never Jet Hot

Collector of Advertising of the mid 20th Century.

Grab some 7-up and Pall Malls for Grandma

Matchbook "Nothing does it like 7Up"

I’ve got a bunch of matchbook covers touting healthy 7-Up. Some of them also feature another pop called “Like” but I have no idea what that tastes “like”. I hope it’s not akin to “Tab”. That stuff was awful, it tasted like somebody put colonoscopy prep in your Coke. (I didn’t know about that yet so I just said it tasted like barf)

But I digress. Why the matchbook campaign for a soft drink? Maybe 7-Up goes well with Benson and Hedges? If I smoked, surely a cold pop would ease my scratchy throat.

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