Matchbook cover - Party sensibly from Clark's Pizza

Don’t get sauced! Eat pizza

Clark’s pizza’s matchbooks had a public service message, “Don’t get sauced”. They probably had a few customers that were causing trouble because of the drinking- because what goes together better than pizza and beer? The illustration shows a very concerned tomato helping his wasted friend, who is about to cheddar all over the carpet. The…

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Esquire restaurant lady golfer

Canada on the ball

New restaurant in Ottawa, not sure what they serve. But they have “Plenty on the ball”. The golfer lady, well I am no golf swing expert, but she looks like she is about to bash Arnold Palmer’s skull in. While she is golfing, the gentlemen in the restaurant are watching out the window and wondering…

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Matchbook cover, Prevent Forest Fires

Mixed messages

The East Stroudsburg Exchange Club decided to outdo the West Stroudsburg club, and started an anti-forest fire campaign. I don’t know whose idea it was to incorporate book matches into the program. It reminds me of the time that the Abstinence League gave away shot glasses. Maybe they were shook up by the time their…

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reproduction cathouse token.

Is it a screw or a nail?

We used to sell these “reproduction” cathouse tokens at our novelty store, back in the day. I use the word reproduction loosely, because I doubt that Dotty needed to resort to advertising specialties, and if she did, it would bring in the cheapskates. I know I would have questions. “It says ‘one screw’ on one…

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Charlie's San Jose Sleeping Lady Matchbook

WAKE UP CHARLIE

Here’s a matchbook from a place called Charlies. On the cover, it appears that Charlie has been roofied. Her establishment was at 1303 S Winchester Blvd. in San Jose. But no more. I noticed in my cursory research that there are two Charlie’s restaurant chains, Charlie’s Cheesecake and Charlie’s Cheesesteak. Why not both? Anyway, the…

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Harold's Club or Bust matchbook cover

Honest Harold

I like the Harold’s ad campaign that straight-up told people they would lose their shirt there. In reality, it was probably about the same odds as any casino. People would flock to Reno, even if they had to take a covered wagon, apparently. Somebody wrote “Buddy” to name the skinny broke guy wearing a barrel…

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