What the heck is a raco? This matchbook has no address or phone number, or catchphrase. No sexy lady holding one of their products in a suggestive manner. Just the logo on a Charlie Brown yellow background.
Looking at the sporty logo, and it being almost the word “race”, my guess was performance automotive gear. Nope, it’s stuff electricians need, like those plastic outlet boxes and whatnot.’
The scratcher is on the back, so it’s probably a newer matchbook (Post-1977) and I think a big multinational company. Maybe they don’t want people calling or stopping by, just remember them when ordering your project supplies.