Never Jet Hot

Collector of Advertising of the mid 20th Century.

Smoking at the credit union

Contra Costa School Credit Union Matchbook.

The Contra Costa Schools credit union proudly advertised their new HQ on these matches. Inside, there is a pitch for getting a home improvement loan. If they only know how much their real estate would appreciate in the ensuing years. Home improvement was a great idea, especially if you were like the guy in the ad, and you could just shove a pipe in your mouth, and once you got the old Borkum Riff going (My dad’s brand), you could put up a carport or most any project without contractors; because somehow men back then just figured it out.

Ad for home improvement loan, happy homeowner fixing to build a carport.

Somewhere along the line, they became 1st Nor Cal credit union, now with four branches. It was a great way to expand the customer base, as school employees are notoriously broke all the time.

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