Gingerbread boy is oblivious
U&I Sugar had a mascot, maybe only at Christmas? A gingerbread boy, smiling because he doesn’t know that his fate is sealed. This guy was in the 12-1-65 Everett Herald. You could send a U&I label and some money to get a cookie sheet, cake pan, either came with a “Gingerbread Boy Pattern”. (I thought it would be a cookie cutter?)
Apparently, they were trying to build product loyalty among people who like to bake.
U&I produced beet sugar for decades; ultimately cane sugar did them in. People preferred the taste of cane sugar, and bakers say it caramelizes better than beet sugar.
More about the U&I company here; https://worldhistory.us/american-history/the-history-of-ui-sugar-a-beet-sugar-powerhouse.php
More Mascots here; https://www.neverjethot.com/posts/tag/mascots/