QFC King deposed?

This ad from a Dec. 1963 “Prudence Penny” insert in the Seattle Post-Intelligencer
indicates that this is the first Christmas for the little QFC king.

For all I know, it may have been his last. Perhaps his oddly trimmed mustache did not play well among the upper middle-class housewives that shopped there. Along the way, QFC took over smaller chains, then, in turn, they were acquired by Kroger’s. I guess they lost the quirky charm along the way. I think someone in our family still has one of the 98 cent fruitcakes featured in this circular.